Yesterday I sat in on a conference call about various technology things and MLA. One of the things we discussed was social media. We have to get involved, we have to create a social media strategy to effectively engage in that area of communication. Based on a survey, it is clear that the majority of those surveyed still prefer the listserve to communicate. But, it is also clear that other mediums are gaining in popularity and usage and they shouldn’t be ignored just because they are new. Talking on the phone was once the preferred method of communication among people, now cell phone companies are investigating data/text only plans (no voice minutes) because people just aren’t talking anymore, they are texting and emailing. As society adapts to new technology they change their behavior patterns.
I am not saying using the listserve to stay informed is exactly like the evolution of cell phone use, but we do evolve with technology and we would be seriously remiss if we don’t look at addressing it and coming up with a strategy.
So here is where I ask you, the reader…. “What would you like to see MLA do with social media?”
Keep in mind it has to be pretty self sustaining, easy, and require few man hours. Why? There are like 10 people who are employed as MLA staff who are all working on multiple projects to keep the organization going. Whatever plan, thoughts, ideas, that you have, they need to take into account that perhaps a volunteer(s) (similar to the Medlib-l moderator) might be the one doing the bulk of the day to day stuff. It also should be something that is cohesive and not disjointed. A LinkedIn account, Facebook account, and YouTube account all sitting out there separately not referencing to each other or interconnected in either way and duplicating work without a cohesive voice or style, does us no good.
Obviously we need to come up with a strategy, but I would like to see what you think we should be doing with these resources in a way to help structure the strategy so that we are serving the members in the most effective and efficient manner.
So use this blog post as a brain storming area or a sounding board about your vision, thoughts, concerns, etc. on social medial and MLA.