Yesterday I read on the Cult of Mac, Mike Elgan’s “How Apple’s Obsession with Google is Hurting Apple.” Elgen describes Apple’s Maps and the removal of Google Maps from Apple’s new iOS 6 as an example of how the company operates when faced with competition.
Apple removed Google’s (far superior) Map and YouTube programs from its new operating system. It also created a more seamless integration with the other social networking tools Twitter and Facebook but not Google+. Many, including Elgen, have said Apple’s actions have more to do with Google’s Android system competing with Apple than the operating system itself. He even mentions this type of behavior is not new with Apple. If anybody remembers Apple in the late 80’s and 90’s, it was not the powerhouse company it is today. It was locked in a battle with Microsoft to the detriment of Apple and consumers.
“…they become obsessed with Microsoft, and were throwing all kinds of spaghetti against the wall to see what would stick. They became blind to the truth that great products bring more and better customers, and instead tried to beat Microsoft and the larger PC industry at its own game. They tried to litter the market with narrowly targeted product lines just like the clone companies did, even though most of the positioning was just a bullshit series of lies. The Centris, Quadra and Performa lines were more or less the same line, and the consumer electronics products had the Apple logo on them but weren’t Apple products.”
Elgan sees Apple history on the verge of repeating itself and it is an interesting thought. It was after an hour or two after reading the article that another thought popped into my head. Are there library vendors that follow Apple like practices with competitors? The idea is intriguing to me. It would seem to me this ideology is not unique to Apple, they are just one the largest most well know companies so it is more obvious. This probably happens in all areas of business, including libraries.
I think competition is healthy. It is what brings better products and services to the consumer. But what happens when competition mutates and you aren’t focused on a better product but focused on destroying another competitor. When the focus of the competition leaves the product or service, it negatively impacts the company, product, and consumers.
Do we see this with OPAC companies competing for libraries, or has that area settled out? Do we see it with traditional publishers and OA publishers? Do we see it with point of care tools? How about ebooks and all the uncertainty and upheaval in that area?
Let’s forget about libraries for a brief second and think about healthcare. I certainly think we see this type of behavior with healthcare at large, but do we see it within our own health systems? Do we see it within our own hospitals and departments?
Competition is good but there is a fine line between it and obsession and the slope can be slippery. If you find yourself in that situation within your institution/company what are your options? Do you have any?
Just some deep thoughts that my silly little iPhone has made me think about.